Serepax

Because the world needs more overwrought candour.

Saturday, December 02, 2006

Ikea

After successfully wrestling an Ikea wardrobe into existence, I collapsed into bed contently. Lying there, I wondered why it was so satisfying to make Ikea furniture. Then it dawned - it was exactly the same feeling I used to have after making Lego according to the instructions. And what is Ikea but larger Lego? Both companies hail from Scandinavian countries, the design-oriented areas of Northern Europe, and both global products are known for their DIY Build it for Dummies ethos.

Hence:
But why can't the Scandinavians step up another notch in their simple instructions - why not Ikea-style houses? Why stop at filling rooms with furniture? Think bigger - prefab houses constructed overnight, in an updated version of a Amish barn-raising.