Australia-only reference: Cigarettes and road kill

With the entry of cigarette-packet advertising into the hitherto closed market of government shock health tactics enjoyed for many years by the TAC, I foresee a raising of stakes and an escalation of said shock tactics. No doubt TAC strategic planners are grimly contemplating the new cigarette packets, replete with pornographically-tender images of smoking-caused toe rot/lung cancer/tooth explosions/syphilis. Furtive conferences and dark, slow-motion images of six year olds at the very moment of impact with a 4WD will be splayed across screens. Perhaps they'll even smoke, just for the wisps. And then, they'll come up with it. A new slogan. A trump card. Ahem. Out with the bloody idiots and in with:

"If you drink, and drive, you're a retardo-brain cunting fuck-knuckle who licks dogs balls for the flavour."

Variations might include: "Wipe off five, you cunting cunting cunt cunt" or "If you TXT and drive, then C U L8R you filthy creature desirous of animal pleasures", for the older audience.

I doubt the anti-smoking lobby will be able to top that.