Driving through the city, looking up at the billboard ads, noticing a preponderance of Regain-Your-Erotic-Vigour style ads. Interesting thing: the continual use of the phrase 'sex-life'. What a slutty little modern cliche - the damn thing pops up everywhere. Improve your sex life. Dynamize your sex life. How's your sex life? And its insinuating pervasiveness isn't even the main problem with it. The real problem is that it clearly demonstrates how the public have absorbed and accomodated marketing-speak. The idea of a 'sex-life' comes straight out of marketing textbooks about market segmentation. The basic idea goes that if you divide a public up into niche markets, you increase the variety and overall number of products sold, and manage to fit people's needs better. However, not content to simply slice the population into smaller and smaller tranches, isolated from each other by product purchases, marketeers then started divvying up the individual. No longer do I simply have a life. Rather, I have many. A work life, a study life, a love life, a sex life, a social life. And each segment of my life can be sold to. It's a cunning form of segregation, and one that arguably makes people more insecure and more dissatisfied. If your work life is buzzing along well, chances are your sex life is lagging (what? you didn't make the three orgasm quota this week?!).

More later...